SpaceX Hype: Opportunity or Overpriced Rocket?

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Jordan Flowers
·
July 16, 2026

SpaceX has captured the attention of investors, media outlets, and market watchers around the world. With its groundbreaking technology, ambitious vision, and connection to Elon Musk, it is easy to understand why people are excited.

But excitement alone does not make something a good investment.

When a company becomes this widely discussed, investors often face a familiar challenge: separating the long-term opportunity from the short-term hype. That is especially important when evaluating a high-profile IPO or newly public company, where early enthusiasm can sometimes push valuations far beyond what the fundamentals may support.

Innovation and Investment Are Not the Same Thing

A company can be innovative, influential, and important, and still be overpriced as an investment.

That distinction matters.

SpaceX may be one of the most exciting companies in the world, but investors still need to ask the same questions they would ask about any other investment:

Is the valuation reasonable?
How much future growth is already priced in?
What risks could affect the company’s performance?
How would this investment fit into my overall financial plan?
Am I investing based on strategy, or because I do not want to miss out?

The danger is not necessarily being interested in a company like SpaceX. The danger is allowing the excitement around a company to override disciplined decision-making.

What History Tells Us About IPOs

High-profile IPOs often come with major headlines, strong investor interest, and big expectations. But history shows that IPO investing can be challenging.

According to IPO research from University of Florida Professor Jay Ritter, nearly 60% of IPOs since 1980 delivered zero or negative returns over the three years following their public debut. That does not mean every IPO is a bad investment. It simply means investors should be careful about assuming that a popular IPO will automatically lead to strong long-term returns.

IPO stocks can be volatile because the market is still trying to determine what the company is truly worth as a publicly traded business. Early pricing can be influenced by excitement, demand, limited share availability, and investor enthusiasm. Over time, however, the company has to prove that its business results can support the valuation.

Why Valuation Discipline Matters

Valuation is one of the most important parts of investment discipline.

In the case of SpaceX, the conversation around valuation has been especially important. While the company has attracted enormous investor interest, some analysts have questioned whether the public valuation fully reflects the risks, uncertainty, and future growth assumptions involved.

That is where discipline comes in.

An investor may believe in SpaceX as a company and still decide that the stock is too expensive at a certain price. On the other hand, a lower price or more attractive valuation could change the conversation. The point is not to make an emotional decision based on headlines. The point is to evaluate the opportunity through the lens of risk, reward, and fit within the broader portfolio.

Avoiding the Fear of Missing Out

When a company dominates the news, it is natural for investors to feel like they may be missing out.

That feeling can be powerful.

Behavioral finance teaches us that emotions often influence investment decisions. Fear of missing out, excitement, overconfidence, and the desire to participate in the “next big thing” can all push investors toward decisions they might not make under calmer circumstances.

A disciplined investment process helps slow that down.

Instead of asking, “What if I miss out?” a better question may be, “How would this investment support my long-term goals?”

That shift can make a major difference.

How a Disciplined Investor Might Approach SpaceX

For some investors, a company like SpaceX may have a place in the portfolio. But that does not mean it should become the portfolio.

A more disciplined approach may include:

Understanding the company and its risks
Reviewing the valuation
Considering the investor’s time horizon
Evaluating how much concentration risk is appropriate
Limiting exposure to a reasonable allocation
Making sure the investment fits the overall financial plan

For many investors, the answer may not be “yes” or “no.” It may be “how much,” “at what price,” and “within what plan?”

That is an important distinction.

The Bigger Picture

SpaceX is an exciting company, and it may continue to be an important part of the innovation story for years to come. But when it comes to investing, excitement should not replace discipline.

The best investment decisions are usually not driven by headlines. They are driven by a clear understanding of your goals, your risk tolerance, your time horizon, and your financial plan.

Before making a decision based on hype, take a step back and ask whether the investment truly fits your long-term strategy.

▶️ To hear more on this topic, watch the full video here.

Jordan, so good to see you today.

I wanted to talk about SpaceX since everybody seems to be talking about SpaceX right now, but I’m going to ask, is it an opportunity or an overpriced rocket?

There is a lot of buzz around SpaceX and other AI companies right now, but history tells us hype, of course, doesn’t always equal investor outcomes.

How should we weigh the opportunity versus the hype right now?

There’s a lot of hype.

Everyone in the news.

Talking about it, it’s the most evaluated IPO in history.

It’s like a rocket.

It can go really far or it could implode, right?

So we don’t know.

We got to evaluate that and maybe not put all of our money into SpaceX right now, be balanced, have a plan.

But we got to look at that and maybe let the dust settle to see kind of where that IPO is going to land.

A lot of hype, but I don’t know if it has the financial backings to invest heavily in that time.

I’m glad you brought that up because historically, nearly 60% of IPOs since 1980 have returned zero or negative returns over three years.

That’s according to University of Florida professor Jay Ritter.

So how should that shape the way investors approach high-profile IPOs?

Yeah, 60%, that’s a pretty big number of those that are doing so well.

I’ve had over the years clients, I want to invest in, these big IPOs of these IPOs and we kind of always tailor things back to the plan and say, hey, you know, we’re not trying to chase that next hot stock.

We’re not trying to get you the hugest returns in all your portfolio in one position.

We want to be strategic and disciplined and have a plan.

So we got to make sure we evaluate the data, but make sure that we’re not all in on one stock.

Or too heavily allocated because that could really implode the financial plan.

And as fiduciaries, we have to look at your best interest.

And sometimes that means having a tough conversation and not agreeing with maybe what you want, but making sure we talk through that.

Right.

Now back to the numbers, which you kind of touched on a second ago, SpaceX was targeting a $1.75 trillion valuation, but Morningstar puts the numbers closer to $780 billion for fair value.

How important is valuation discipline when choosing how to invest?

Discipline in investing and having a plant is crucial.

When it comes to the evaluation, there’s a lot of different people that have opinions like Morningstar and what they initially offered at.

We have to look at that.

But personally, I do think it’s a little bit overvalued as well, just like Morningstar.

But I think if there’s a major dip or we see an opportunity, maybe there is something in the future, but we got to keep a close eye on that.

But we can’t judge all our decisions just based on evaluation.

We got to tailor things back to your risk tolerance.

To your financial plan?

And does this make sense?

So Jordan, let’s say that I come into your office, though.

I’m really excited about SpaceX.

I don’t want to miss out, but of course I’m wary of the risk.

What is the more disciplined approach to evaluating whether and how to invest in a company like SpaceX?

Well, this is your money.

We want to listen to you.

We want to understand your goals and concerns.

And maybe you do want a portion of your money in SpaceX.

But should 100% of your money be in SpaceX?

No, we are not going to recommend that.

But we might put a very small allocation or a portion of that to give you that exposure and we’ll monitor that.

But as a fiduciary, we’re not going to go heavy in any one stock because we don’t think that’s in your best interest.

No, it’s fun to talk this through, Jordan, because we’ve talked about this so many times before, right?

When it comes to behavioral finance, how our motions tend to drive the bus when it comes to where we want to put our money.

And just a reminder for everybody watching, we do have a great library of video resources on your YouTube page, so people can kind of digest that at their own time.

That being said, Jordan, if somebody wants to sit down with you, talk through how they are invested, whether they should or want to invest in SpaceX, what’s the best way to reach you?

Yeah, for our current clients, we have a plan.

We have proactive engagements and conversations.

For people that are watching that are not a client, let’s have a conversation.

First, let’s not talk about SpaceX.

Let’s talk about your goals, your passions, your concerns.

Let’s create a financial plan.

And maybe inside that financial plan, we can incorporate SpaceX.

But maybe it’s not right away.

Maybe this isn’t the future and we are patient, disciplined, and we see those valuations where they fall.

And maybe if there’s a major dip, then we take a little bit of an opportunity there.

Yeah.

All right, well, Jordan, thank you very much for your time today.

And everybody stand by for the QR code at the end.

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