Time Is Your Most Valuable Asset in Retirement Planning

Jordan Flowers headshot
Jordan Flowers
·
June 1, 2026

 

When most people think about wealth, they think about money. But in reality, the most valuable asset you have—especially when planning for retirement—is time.

Unlike money, time is non-renewable. Once it’s gone, you can’t earn it back. That’s why the purpose of financial planning shouldn’t just be to grow wealth—it should be to give you more freedom to use your time the way you want.

Defining What Matters Most

Many people get caught up in the demands of everyday life—work, family, and responsibilities—and lose sight of what truly matters. One of the most powerful exercises in retirement planning is asking:

  • What experiences would I regret not pursuing?
  • What dreams have I been putting off?
  • Am I letting financial fear stop me from living fully?

These questions help shift the focus from numbers to meaningful life experiences.

The “Go-Go Years” Window

There’s a unique stage of life—often early retirement—where you have time, health, and financial resources all at once. But this window is limited.

  • In your early years: You have time and health, but less wealth
  • In retirement: You have wealth and time, but health may decline

That’s why it’s critical to plan ahead so you can enjoy those years to the fullest.

Overcoming the Fear of Spending

Many retirees struggle to spend the money they worked so hard to save. A well-built financial plan can give you something powerful: confidence.

With the right strategy, you can:

  • Spend without fear
  • Enjoy meaningful experiences
  • Create lasting memories with family

The Bottom Line

Retirement planning isn’t about being the richest person—it’s about living a life filled with purpose and experiences.

A strong plan doesn’t just protect your money—it helps you make the most of your time.

Want to hear more about how to align your finances with what matters most in life? Watch the full conversation to learn how to turn your retirement plan into a life plan.

▶️ [Watch the video here]

Erin: Jordan, so good to see you. I always love having the chance to sit down and talk with you because you bring such a unique perspective to retirement planning. We were talking offline and you had a very interesting answer when I asked what is your most valuable asset?

Jordan: Yeah, I believe this Erin with everything and my soul and our team soul is time is the most valuable asset.

Erin: Interesting. Yeah.

Jordan: Once you spend it, you can never get it back. You can make money back, but you can’t get your time back. And we want to use our time wisely. We want to make every second count. And I think we have a privilege of being in this industry and helping people navigate their retirement goals, their
financial goals.
But what does that really do?
That should buy them more time in their life to do the things that they want to do. And I feel just privileged to help people do that. But I think sometimes people get, you know, blindsided by just being busy with work, the family, different things.

Erin: Yeah, of course.

Jordan: And they don’t realize that the time we have is precious and tomorrow’s not, you know, it’s not guaranteed. It’s not, you know, for granted we’ll be here tomorrow. So, we have to use our time wisely.

Erin: And in order to help people kind of define what their retirement might look like or their goals like because as you say Jordan, sometimes we get so busy in the day-to-day. One of the questions you encourage people to answer, what experiences would you regret not pursuing?

Jordan: Yeah. If we look at that because a lot of people, you know, the goal isn’t to be the richest person in the nursing home. People want to experience life. We believe the business of, you know, life is the accumulation of memories. So if you look at yourself and put yourself, what things would I want to do? Or maybe a better question, what things would I regret not doing? And if I look back and I’m in my 80s, I wish

I would have done that when I had the health. I wish I would have had that experience. I think these questions are vital to think about because you can’t get your time back. You can’t get your health back, you know, if something happens to you.
So think for yourself and maybe put on a paper: What experiences do you want to accomplish?

Or maybe another question: What experiences would you regret not doing while you had the health and time to do those?

Erin: Right. And on that note, the second question, what dreams have you been postponing?

Jordan: Yeah. A lot of people wait till retirement to go on that trip, go to Alaska, find that experience. And we want to make sure one, we listen and understand our clients dreams, their goal, their vision for their life. And we want to help them accomplish that. We want to put that in their financial plan. But we’re also a big proponent of not just waiting till retirement to live life because like I said earlier, you know, tomorrow’s not, you know, granted and guaranteed. We want to make sure we weave that in even now so you can enjoy life, do the things you want to do and really have a good experience and good memories along the way and especially in retirement where you have the time, the wealth and the the resources to do that.

Erin: And then the last question you walk people through, are financial fears preventing you from fully enjoying life? And Jordan, this is something we’ve talked about before. As good savers, sometimes in retirement, people have a really difficult time spending their hard-earned money because they’ve worked so hard to save it. It feels almost uncomfortable to spend it, too.

Jordan: Yeah. Well, and I love that you just said that. You know, they feel uncomfortable. We want to give clients a license to spend. We want to give you the confidence to spend. We want to give you the support and financial leadership to enjoy your life and not worry and wonder, can I buy that extra car? Can I do that extra trip? Can I have that experience with my family? We want to give you the confidence and clarity. Not only can you do that, but you can do so much more.
And when we show people in in real numbers how they can double their expenses and their lifestyle and still not even have a worry about running out of money that gives them that [big exhale] and they can enjoy life and do those things.

Because sadly some people wait till they’re in their late 70s and 80s and they’re like, I know now I have the assets but now I don’t have the health and the time and these different things.
I want you to go when you’re go-getters, to enjoy life.
And Just to kind of paint a picture; When you’re born, you have the time and you have the health, but you don’t maybe have the wealth.And then you retire and you have the wealth, you have the time generally, and you have health, but how long is that health going to last? Maybe you retire at 65. You know, maybe that last good health for a lot of people is up to maybe 75. That’s a very short window of time where you have all three because you’re probably not touring Europe in your late 70s, early 80s. So, I want to make sure people plan for that. Live now, but especially in that golden years and your go-go years, make the most of your time.

Erin: Such a unique way to look at financial planning, Jordan. Again, it’s refreshing to have the time to talk to you. And just to underscore that this is a conversation that maybe if your financial advisor isn’t asking you, you might want to look around for another adviser. So, Jordan, thank you so much for your time today. I appreciate it.

Jordan: Thank you, Erin.

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